BUSINESS GUIDE aims at promoting direct contacts between African businesspeople and international suppliers by providing useful information on various aspects of the African market. Covering specific trade sectors and commodities, articles and features listed hereunder will hopefully provide useful insights into the demands and needs of the African market – specially from a global perspective.

BUSINESS GUIDE has played an instrumental role in promoting direct trade between the Africa and the rest of the world. The magazine aims at providing African businesses the opportunity to explore new sources of supply from the international markets while at the same time providing overseas companies an excellent opportunity to promote their products and services in the newly-opened markets in Africa.

Popular amonst exporters, importers, general merchants, manufacturers and traders in Kenya, Tanzania, Uganda, Zimbabwe, South Africa, Zambia, Eritrea, Nigeria, Ghana, Ivory Coast, Senegal and Ethiopia, BUSINESS GUIDE has served as a ready reference guide for business people in Africa who are looking for new sources of supply. BUSINESS GUIDE has been extremely successful in developing some specific trade sectors, namely: Electronics, Household Appliances, Computer Hardware & Accessories, Automobile Spare Parts, Electrical Equipment & Lighting, Plastic Products, Stationery Items, Packaging Materials, Cosmetics, Perfumes & Toiletries, Printing – to name a few.

The success of BUSINESS GUIDE can be gauged by the fact that many export-oriented companies from around the world have been able to establish direct contacts with their business counterparts in African countries by advertising in the BUSINESS GUIDE.

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