“Are You the One?” National Search Launches for College Students Today
SANTA CLARA, Calif., Jan. 17, 2012 /PRNewswire/ — Chegg, the leading network for students that saves them time, money and helps them get smarter, and ONE, the antipoverty organization, today announced the launch of Are You the ONE?, a national search to send eight stand out American students on a once-in-a-lifetime trip to Africa. Through its cause-related arm, Chegg for Good, Chegg has joined forces with ONE to raise awareness of extreme poverty, disease and how these issues limit African students’ access to a quality education.
“Students are the next generation of leaders, advocates, activists and world-changers,” said Dan Rosensweig, president and CEO of Chegg. “At Chegg, we strive to provide learning services that help today’s college students succeed and Chegg for Good is an extension of that. We are working with ONE to empower this generation of young people to use their voices for the issues they care about most and learn what it takes to become a future leader.”
Only six percent of students in sub-Saharan Africa enroll in higher education, and there has been no significant increase in enrollment since 1999. Starting today, Chegg for Good and ONE will embark on a search for eight compelling students who will spend the spring semester raising awareness about these issues before traveling to Africa with a ONE delegation in July, 2012.
“You really can’t comprehend what it is like to live in extreme poverty and the complex issues that result from subsiding on less than $1.25 a day until you have witnessed it for yourself,” said Meredith Horowski, a University of Michigan student and ONE Campus leader who traveled with ONE to Rwanda in the summer of 2010. “My time in Africa was not only educational and eye-opening, but really helped to equip me with the skills and personal experiences to be a more effective and compelling advocate on behalf of the world’s poorest right here on my own campus.”
For five days in July, Are You the ONE? finalists will travel to a sub-Saharan African nation to meet with college-age students, entrepreneurs, key government officials and leaders from civil society. During the trip, the students will also visit health, agriculture, and trade projects and learn about what they can do to make a difference on their campuses and in their own communities when they return. Students in the U.S. will be able to follow the adventure through live blog updates, video reflections and on Facebook and Twitter, as the students tell the world about their experiences on the ground in Africa.
Upon their return to the U.S., the finalists will continue to raise awareness by serving as ONE Campus Challenge ambassadors.
“Students have always been key players in igniting change and now, more than ever, they represent a constituency with a uniquely powerful voice,” said Michael Elliott, President and CEO of ONE. “Bringing some of the nation’s top campus advocates to see programs that are saving lives and improving futures on the ground not only makes issues of extreme poverty more tangible, but will also inspire a stronger fight on campuses right here.”
The Chegg Are You the ONE? selection process will include:
Submission of 500-word essay
50 quarter finalist will submit 2-minute videos for public vote on Chegg’s Facebook page
20 semi-finalists will attend the ONE Power Summit, a four day conference held in Washington, D.C. in April
Eight finalists will be selected by Chegg and ONE based on Power Summit performance
Starting today, students can apply for the Are You the ONE? program by visiting www.chegg.com/cheggforgood.
Chegg, the leading network that saves students time, money and helps them get smarter is transforming the way millions of students learn by connecting them to the people and tools needed to succeed in college. Students on more than 7,000 campuses nationwide use Chegg 365 days a year to make learning easier, more accessible and more productive. As a part of the company’s philanthropic efforts, Chegg is dedicated to its Chegg For Good program, where it does good for education, the environment and various communities. Since its founding in 2007, Chegg’s growth has made it one of Silicon Valley’s most successful start-ups. From starting as a textbook rental company to evolving into an education network, Chegg is enhancing education for millions of students by saving time, money and helping them get smarter. For more information, visit www.chegg.com/.
ONE is a grassroots campaign and advocacy organization backed by more than 2.5 million people who are committed to the fight against extreme poverty and preventable disease, particularly in Africa. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African policy makers and activists.
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