New Collection from By Malene Birger – the Renovation Spring Summer 2012

FREDERKISBERG, Denmark, February 9, 2012 /PRNewswire/ —

Standing behind the curtain her heart beats a rhythm of excitement and anticipation. Within minutes she will enter the stage and walk the teen steps towards the love of her life – the piano. This is her first big concert in Copenhagen and she only prays her new pink suede pumps will guide her. During the next hour her fingers will do magic as they hit the piano with precision and control. Since she was a little girl she has loved the graphical expression of the black and white keys – it speaks to her creative mind inspiring her to try new combinations in her work.

She looks down – the long green sequins dress is a perfect choice. Understated and powerful! It radiates self- confidence, sexy and elegant. A very different choice from her normal selection of stage outfits, but it is a symbol of this significant period in her life – THE RENOVATION.

It started out as a simple renovation of her charming riad in Marrakesh – she fell in love with the place immediately – finally she got the famous Moroccan arched windows! As she closes her eyes she is almost there: The orange trees in the inner courtyard are blooming and the smell is amazingly fresh. She has decided to go for white walls and few selected walls painted grass green. Black and crème tiles at the floor makes her calm – a celebration to her beloved piano. Somehow the renovation has influenced every part of her life – it is time to clean up both mentally and physically. Now even her wardrobe is going through a makeover. She feels for more long and lean silhouettes and she will look for white clothes combined with strong and powerful colors for the summer.

It is time. The soft tones from the piano fill the air with a silky vibrant sound – almost like the smooth fabric on her skin. She loves the way the tones spread in the concert hall – clings around the audience like a loose summer dress around the female body. Tomorrow she leaves for Marrakesh to finish her renovation – her dream! And she knows that another exiting dream awaits her around the corner. She can’t wait to get there – and she will wear her new pants with extremely wide legs – fluttering like a piece of music every time she walks…

The spring summer collection 2012 is available now in the BY MALENE BIRGER Webshop.

Collection & Accessories


Invite Moroccan culture inside – and make it the signature of the season. The arced curves of Moroccan windows are translated into beautiful details – put inside blazers, bags and shoes like small secrets with a strong graphical look. Or choose the bolder version: The long lean pants with Arabian inspired embroider pattern along the side for a new catchy look.


Long, lean, sleek, tall and….STRONG! The main inspiration is the 70’s suit – it’s renovated, clean and sharpened! Wear the wide flare pants and wide lapel blazer with a cool metal chocker. Or try the new silhouette with long tall lines as you combine the wide pants with a modern jersey top, suede pumps in green and a futuristic metallic snake bag. Find long effortless summer dresses and a new suit with an asymmetric silhouette – it is relaxed but elegant floating along the body like a symphony.

You can’t escape the black and white striped jacket with gold buttons! Or the long full sequin dress for a fun night out. Rediscover the big white hat worn by Bianca Jagger at her wedding in the 70ties and wear it with a miniskirt and a classic blue blazer with gold buttons – a refreshed, modern and sexy look.


White, crème, natural and more white! Embrace intense colors and explore bold color blocking – grass green (metallic), dark green, warm apricot, raspberries or fresh aqua to make a strong statement. And always add a little black to give the right contrast. Remember the black and crème stripes – the well-known signature of By Malene Birger.


Prints are few and selected…..Fall in love with the artistic print in black and crème – or get the signature t-shirt with the hand painted woman’s face painted by Ms. Malene Birger. Or simply go with the sophisticated wallpaper fleur print on silk for a cool summer look.


Futuristic accessories are adding an unexpected look – wear them to give attitude and attention. Statement pieces are the metal chocker or the couples of Plexiglas cuffs – wear one on each arm! Find the beautiful Arabian details inside bags and shoes and fall in love with the chain bag in metallic water snake. Buy suede pumps in vivid colors and add the sexy kitten heel decorated with crystals. Use the Ipad holder as a clutch or grab the linen bag with strong graphic leather patterns and the giant tassels.

Company Profile


BY MALENE BIRGER A/S has an impressive success record as a well-respected brand reflecting Malene Birger’s personal sense of style, workmanship and details, appreciated by women from a variety of cultures all around the world. BY MALENE BIRGER is the recipient of numerous design awards and recognitions, including “Danish Brand of the Year” and the “Gazelle Award”, as the fastest growing company in Denmark’s capital.


Since it began in 2003, BY MALENE BIRGER has expanded to become a forward-thinking international brand. Today, the company has opened nearly 1,000 doors around the globe, with sales in over 42 countries and representation by 17 agents and distributors. Current markets include Denmark, Sweden, Norway, Finland, the UK, France, Germany, Holland, Belgium, Switzerland, Spain, Portugal, Greece, Russia, Australia, the US and Canada. Additionally, BY MALENE BIRGER is driving export sales through independent shops in countries such as Italy, Iceland, Japan, Korea, Indonesia, Singapore, Kuwait, UAE, Saudi Arabia, Bahrain, Jordan, Morocco and the Ivory Coast, as well as Poland, Croatia and the Ukraine. A strong indication of a global brand in demand. Find BY MALENE BIRGER Boutiques worldwide.


BY MALENE BIRGER is an international designer brand offering affordable luxury to a growing base of modern-minded consumers worldwide. Bringing an artistic angle to contemporary classics created with love. The brand is based on a deep desire to encourage women to choose the kind of life they truly want to live.


The company’s vision is to be seen as a design driven, upscale, inspiring, respected and well-established brand on the international fashion scene. A brand people feel proud to wear – and work for. With a deep belief in designing products which create a personal, emotional attachment for loyal customers around the world.


OBSESSION – Actions speak louder than words. BY MALENE BIRGER is obsessed with not just having beliefs, but living them. A love for the brand expressed in the products. The business. And how the company acts towards the staff, customers and potential customers. Never to give up. Adapting to changes with positive energy, confidence and persistence.

CREATIVITY – Travelling the world to get inspiration and a multi-cultural perspective are key to the brand’s creativity. Continuously developing the design DNA. Being honest about what the brand is and isn’t. Being curious. Acting with courage and curiosity.

RESPONSIBILITY – The company’s reputation is built on respect, trust, loyalty and integrity. BY MALENE BIRGER extends this responsibility to each link throughout the entire chain.

EFFICIENCY – The company is driven by the desire to do the right things, in the right way, at the right time. To stay one step ahead and to always have a Plan B. Insisting on a business structure and strategy that’s simple and focused.


Ms Birger is proud to be part of a select group of high-profile individuals appointed as special Ambassadors to UNICEF Denmark, a cause to which she is extremely committed. All the proceeds from special items designed each season go to children in need, with over 500,000 Euros donated to date. Next on the agenda is visiting a project supporting the quality of life for children in Togo, Africa. Locally, BY MALENE BIRGER makes an ongoing donation every year to the Danish Children’s Aid Foundation (Børnehjælpsdagen), which helps increase the self-esteem of children placed in institutions or foster families.

Christina Neustrup
PR Manager
Tel.: +45-3326-7660

SOURCE By Malene Birger
Back to top

This entry was posted in African News, Morocco News and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply