Silverpop Expands to South Africa via Reseller Grapevine Interactive

Company brings highly relevant, targeted marketing capabilities to South African marketers

ATLANTA, Feb. 14, 2012 /PRNewswire/ — Silverpop™, the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces a reseller partnership with Grapevine Interactive. The company will service South Africa, bringing South African marketers the ability to deliver highly relevant and targeted messages to their customers and prospects through sophisticated email marketing and marketing automation solutions.

“South African marketers are looking for ways to more effectively engage with their customers and prospects,” said Will Schnabel, Silverpop senior vice president of international business development. “Silverpop is already recognized as a marketing technology leader in North America, the UK and Germany. We want to ensure that marketers all over the world can experience the same success as our existing customers. Through our partnership with Grapevine, South African marketers will now be able to more closely engage with their customers and prospects while increasing revenue at the same time.”

Grapevine Interactive, who has been a Silverpop customer and key South African partner since 2006, is a rapidly growing technology company in South Africa focusing on the financial services, retail and media sectors. The company currently provides Internet marketing services to enterprises, SMEs and consumers.

“Marketers everywhere are looking for ways to be more personalized in their interactions with customers and prospects,” said Neil Hutchinson from Grapevine Interactive. “Through Silverpop Engage, South African marketers will now be able to reach their customers and prospects at a highly individualized level. For the past six years, Silverpop has helped us develop deeper relationships with our customers and we’re very excited for the opportunity to now connect other marketers with this same functionality.”

About Silverpop:

Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today’s customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop’s products are designed for marketing departments across a variety of industries that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company’s focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at

Media Contact:
Stacy Kirk
Manager of Corporate Communications-Silverpop

SOURCE Silverpop
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