Mercedes-Benz takes S.A Fashion by storm

Ian Jindela

Popular for its C-Class motor vehicles, Mercedes-Benz has signed a three-year title sponsorship commitment with Africa Fashion International. This will see fashion events- Cape Town Fashion Week, Johannesburg Fashion Week and Africa Fashion Week.   South Africa’s fast growing fashion industry has finally found a home with the launch of the massive backup by Mercedes-Benz. The classy and style Mercedes-Benz is aligned with international fashion events – including New York, Tokyo and Berlin Fashion Weeks – the title sponsorship commitment positions Mercedes-Benz as partner in showcasing the African style agenda to the rest of the continent.

“We welcome Mercedes-Benz into the African fashion world. As an elegant, sophisticated brand, it is the perfect fit with African Fashion International in terms of leveraging the profile of African designers internationally,” says AFI Executive Chairman Dr Precious Moloi-Motsepe.

The motor vehicle company is pleased to announce its commitment into developing South African Fashion industry. During 2012 Fashion shows Mercedes-Benz will showcase latest models from Mercedes-Benz that will be will be just as eye-catching as the ramp designs when launched at Cape Town Fashion Week in July and Africa Fashion Week in October 2012. This will include the latest C 180 Blue EFFICIENCY Style Edition with its dynamic, resolute and self- assured.

“South Africa is one of the largest markets for Mercedes-Benz cars and is a hot fashion destination.  This partnership is a logical development of the Mercedes-Benz global strategy directed at providing support to the most significant fashion weeks in the world.  South African designers have previously participated in international fashion events and I am positive that our collaboration with Africa Fashion International will further boost our prominence in the influential world of fashion, as our local designers showcase their collections,” adds Zimmermann.

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