HELLERUP, Denmark, February 20, 2012 /PRNewswire/ —
Saxo Bank, the online trading and investment specialist, has successfully executed, what is believed to be the first FX trade ever during a base jump at terminal velocity.
The spectacular trade was placed and confirmed during a free fall using the new SaxoTrader for iPhone® & Android app.
Swedish wing suit jumper and stuntman Martin Rosén used the app whilst performing the jump in Hutchinson Peak in the Hottentot Hollands Mountain Range outside of Cape Town, South Africa. The stunt base jumper bought 1,000,000 EURUSD Spot at a price of 1.26969 and the trade was confirmed when he was still in mid-air.
Footage from the jump has formed a high-energy television advertisement for Saxo Bank’s platform and trading applications. The campaign will be launched on 20 February and aired on Bloomberg, CNBC and other networks.
A 10 minute behind-the-scenes film will be available shortly. However, the crew also filmed a four minute documentary of the event available here: http://www.saxobank.com/mobile/saxotrader-anytime-anywhere
Torben Rene Larsen, Head of Commercial Marketing, Saxo Bank, commented: “We like breaking new ground and to set new industry standards but we also think there is a strong similarity between the mentality of base jumpers and traders. Both need to be in complete control, and both share the absolute confidence in their ability and demand the same from their equipment. The base jump trade has proved that our applications allow the user to trade in virtually all situations, anytime and anywhere, and provide the technology required to execute a trade in full confidence.”
“Much of Saxo Bank’s development has been driven by the need to differentiate ourselves as a bank specialising in trading and investments with a clear customer focus. The fact that Saxo Bank cornered the online market early on was a big advantage and helped spur the Bank’s growth. We still like to differentiate ourselves from our competitors, and this first FX trade at terminal velocity proves that we are still breaking new ground.”
About Saxo Bank
Saxo Bank is a leading online trading and investment specialist. A fully licensed and regulated European bank, Saxo Bank enables private investors and institutional clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives via three specialised and fully integrated trading platforms; the browser-based SaxoWebTrader, the downloadable SaxoTrader and the SaxoMobileTrader application available in over 20 languages. Saxo Bank also offers professional portfolio and fund management through Saxo Asset Management who accommodates high-net worth private clients and institutional investors and provides banking services and advice to retail clients through Saxo Privatbank. The Saxo Bank Group is headquartered in Copenhagen with offices throughout Europe, Asia, Middle East, Latin America and Australia.
SOURCE Saxo Bank