When it comes to sustainable development, the importance of the COP17/CMP7 conference in Durban to our future cannot be overstated.

This global event, of which Hisense was a sponsor, was intended to chart the way forward for us to combat the devastation of climate change – past, present and future – that we have brought upon our world. While the plenary sessions may finally be over, debate still rages over whether any significant progress was made.

But while consensus on the way forward is certainly critical, we at Hisense believe that action need not wait for negotiations to be concluded. And we are putting our money where our mouth is.

As a multinational industrial company manufacturing electronic goods and appliances, Hisense is aware – and increasingly so – that it has its place among the users of our planet’s resources, and that its activities also have an environmental impact. What is necessary for us, like all other companies, is to embrace the idea of doing what we do in a sustainable manner, where we take as little as possible and give back as much as we can. And be seen to be doing it.

Sustainable development in a business can take many forms, from power-, water- and paper-saving efficiencies in the workplace, to waste management, to sustainable sourcing of raw materials, to recycling or safe disposal of old products and components. More and more, businesses have little choice but to build sustainable development into their operations –there are often savings to be made, and consumers increasingly demand it.

While we are working at incorporating these kinds of activities throughout our business, we’re already making arguably an even bigger difference to sustainable development: through the development – sometimes in partnership with other leading companies – of world-class, often record-breaking, technological innovations and designs that use much less power and boast more eco-friendly content.

So, for example, we have taken the lead in developing an international LED Backlight standard for environmental protection and energy-saving in televisions. In other areas, we adhere to European standards, the most stringent. Additionally, our refrigerators have achieved global, daily power-consumption lows six times – and they contain a CFC-free coolant gas that we developed. Similarly, we have broken the world record three times in air-conditioning energy-saving.

By supplying our markets with some of the world’s most energy-efficient products, we are directly contributing, and substantially so, to lower carbon consumption by individuals and communities. Lower energy consumption, by up to 40% in our products compared with similar ones, means less pollution through unsustainable power generation, and of course savings for the consumer also.

In a country like South Africa, where power insecurity and spiralling electricity costs are the order of the day, and where environmental concerns around power generation, water and air pollution are growing, the need for us all to be more eco-friendly is abundantly clear.

In China, too, we are grappling with the need for environmental sustainability. We have pressing ecological issues and a rapidly growing economy, and we must embrace sustainability if we are to safeguard our country for future generations. And we are. In a way, Hisense is a manifestation of China’s determination to do things better, cleaner, more efficiently.

Unlike in the West, however, where greenness is a loudly and often-discussed topic, we tend to be less vocal about what we are doing in terms of sustainable development. Perhaps we prefer walking the walk, to talking the talk; perhaps we should more effectively communicate what we are doing.

So, for example, at Hisense we’re not just looking inward when it comes to sustainable development – we’re encouraging others to do so, too, through our three-year corporate sponsorship of the UN Environmental Programme’s SEED Awards, announced in February this year.

These awards create global partnerships for sustainable development and the green economy, and support innovative small- and medium-sized entrepreneurships worldwide to integrate social and environmental benefits into their business model. Hisense is proud to be the first corporate partner of these awards, and the first Chinese company to commit to being a part of the SEED initiative.

By taking a leadership role in the development of better and more efficient products, we not only actively establish ourselves as a brand with a moral and ethical licence to operate and grow; we also set standards to which others necessarily must aspire (and even exceed), in so doing stimulating the development of even greater innovations.

Hisense may be a relatively small company compared with some of our competitors. When it comes to sustainable development, however, we have every intention of making a disproportionately big, positive contribution – in word, in the form of our support for globally important events such as COP17/CMP7, and deed, through the breakthrough technological work that we do.

  •  Jerry Liu is the Managing Director of Hisense South Africa. Hisense was the lead corporate sponsor of the UN Environmental Programme at the COP17/CMP7 summit


Issued by marcusbrewster on behalf of Hisense South Africa.

Please contact Alexa Holtzhausen on or (011) 022 9711.

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