Frost & Sullivan: Hosted Email Adoption in Asia Pacific to Accelerate as Service Gets Integrated into Cloud


Data Security Concerns Need to be Addressed for the Hosted Email Model to Gain Wider Acceptance

SINGAPORE, July 16, 2012 /PRNewswire/ — Hosted mailboxes are gaining wider representation in the mix of total mailboxes in the Asia Pacific, though its share was only 6 to 9 percent in 2010. Its lower cost of ownership, ability to improve employees’ mobility, and multiple devices accessibility are helping it steadily build on the foothold it gained in the market.

Significantly, hosted email’s shift to cloud computing – both public and private cloud – has reduced its overall costs and enhanced its capability of disaster recovery and data protection.

New analysis from Frost & Sullivan (, Analysis of Asia Pacific Hosted Email Market, finds that the market earned revenues of US$101.4 million in 2010 and estimates this to reach US$234.7 million in 2017.

“Enterprise hosted email service providers need to move their offerings into the cloud space and integrate them with other hosted/cloud unified communications (UC) components,” says Frost & Sullivan Senior Industry Analyst Jessie Yu.

“It also offers the advantages of greater efficiency, larger mailbox space, and not needing expensive software email license. Enterprises are expected to turn to hosted emailing for its lower subscription charge with almost no requirement for operation or IT support.”

While the larger enterprises tend to gravitate toward the hybrid model of on-premise software and hosted services, most small office home office (SOHO) and small enterprises prefer the free webmail or the subscription model. Global service providers that wish to gain local presence have to battle cultural and user preference for Asians as well as market regulations in emerging markets such as China, India, and the ASEAN.

The impending price erosion will also pressure vendors as the market moves toward maturity. Hosted email has not yet become a huge success in the business environment because customers desire data security, service reliability, scalability, control, and disaster recovery. The confidentiality of information and documents ranks high among enterprises. However, public cloud and open-source platforms do not always offer advanced data security.

Besides, escalating competition from free webmail will also eat into the market shares of the hosted email market. “Moving forward, private cloud is expected to drive the adoption of Webmail among the entire workforce,” notes Yu. “Most key vendors are focusing on providing comprehensive solutions on mobile and tablet devices to beat back competition and make the most of the popularity of cloud computing.”

If you are interested in more information on this study, please send an e-mail with your contact details to Donna Jeremiah, Corporate Communications, at

Analysis of Asia Pacific Hosted Email Market is part of the Enterprise Communications Growth Partnership Services program, which also includes research in the following markets: Asia Pacific Video Conferencing Endpoints Market, Asia Pacific Video Conferencing Infrastructure Market, Asia Pacific Telepresense Market, Asia Pacific Audio and Video Conferencing Services Market, and Asia Pacific Web Conferencing Software and Services Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Asia-Pacific Data Center Services Market 2010

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910

Jessie Loh
Corporate Communications – Asia Pacific
P: +65 6890 0942

SOURCE Frost & Sullivan

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