Frost & Sullivan: Chinese Marine Generator Sets to Lead in Production Capacity by 2020 in the Asia Pacific Market


Local Presence Crucial to Stay Afloat in an Increasingly Price-sensitive Market

KUALA LUMPUR, Malaysia, July 16, 2012 /PRNewswire/ — The recovery of the ship building industry has stoked demand for marine generator sets in the Asia Pacific, with customers preferring to install multiple units of lower output generator sets in their vessels instead of a single heavy-duty generator set.

The Southeast Asian and the North Asian markets are showing huge potential as they are continually involved in the export and import of raw materials. However, with competitively-priced Chinese brands flooding the Asia Pacific market, local participants will be hard pressed to make their presence felt or get a toehold.

New analysis from Frost & Sullivan (, Analysis of the Marine Generator Sets Market in Asia Pacific, finds that the market earned revenues of US$554.1 million in 2010 and estimates this to reach US$705.8 million in 2015.

Chinese participants’ increasing dominance will make the market highly price sensitive and eat into the profits of established companies, eroding overall market revenues.

“Dealers may be forced to remove less-performing brands and concentrate on the more popular brands,” says Frost & Sullivan Research Analyst Subha Krishnan. “The demand from the commercial segment, effective pricing, economic recovery and modernization of engines are expected to drive the marine generator set market in the next five years.”

It is vital for foreign companies to establish a local presence to gain trust and support from their partners and clients, obtain contacts and attract venture capital funding. This is because customers prefer locally packaged generator sets of popular brands, for their overall low prices.

The generator set segment that is likely to see the highest sales volume is the less than 500 kW power output capacity segment. The rising competition among manufacturers of lower output generator sets bodes well for the market, as it urges the introduction of compact marine generator sets with lower emissions, at affordable prices.

With competition heating up, participants have to meet customer demands for top-notch repair and replacement service for the marine generator sets.

“The replacement market has benefitted from the periodical revision in environment norms, which sets the standards pertaining to emission and noise levels for machines,” notes Krishnan. “In these cases, marine generator sets are replaced before its typical lifespan of 12 years, creating new market opportunities for technically superior generator sets and sound-proof engines that also comply with the latest emission norms.”

If you are interested in more information on this study, please send an e-mail with your contact details to Donna Jeremiah, Corporate Communications, at

Analysis of the Marine Generator Sets Market in Asia Pacific is part of the Energy & Power Growth Partnership Services program. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Analysis of the Marine Generator Sets Market in Asia Pacific

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910

Jessie Loh
Corporate Communications – Asia Pacific
P: +65 6890 0942

SOURCE Frost & Sullivan

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