Orange and Gameloft have joined hands to launch new mobile games services in Africa and Middle East


By Thandisizwe Mgudlwa

The two organizations signed a global partnership to promote usage of mobile games in Africa and Middle East.

A statement reveals that in Jordan, the Ivory Coast, Mauritius and Madagascar, mobile games offers are already available to customers under the Orange brand, whereas the same offers are available in Egypt under the Mobinil brand.

This is a strong partnership to promote mobile games in Africa and the Middle East.

Orange which is represented in 22 countries in Africa and Middle East, is teaming up with Gameloft, a leading global publisher of digital and social games, to make mobile games and offers available on smartphones and java compatible devices.

This partnership is part of Orange’s commitment to provide digital entertainment and multimedia services to its customers.

The new mobile games offer from Orange and Gameloft will make use of Gameloft’s most popular titles such as Asphalt 6 : Adrenaline; Assassin’s Creed : Revelations; Harry Potter and the Deathly Hallows 2; The Avengers; and more.

Orange is also an official sponsor of the Confederation of African Football (CAF), and is supporting its commitment to African football through the Gameloft partnership by pre-installing Gameloft Real Football 2012 on mobile phones for customers.

Through this partnership, Orange and Gameloft will make more than 300 games available through a dedicated section of the Orange mobile portal.

After a successful launch in Ivory Coast, Mauritius, Madagascar and Jordan, this new mobile games offer has also been launched in Egypt on June 26, and available for 32 millions Mobinil customers.

Since January of this year, a selection of three Gameloft mobile games have been pre-installed on low-priced smartphones. Thanks to their easy access on the home screen of the device, these games were available through the « Try and Buy » mode which allows customer to test the game before buying it in a few clicks.

Furthermore, Orange has a commitment to make mobile multimedia and the mobile internet to even more of its customers around the world, and this partnership with Gameloft will allow it to contribute to the democratization of mobile multimedia usage in Africa and the Middle East.

Also of note, is that France Telecom-Orange which is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012.

“It is present in 33 countries; the Group had a customer base of 225 million customers by March 31, including 181 million customers under the Orange brand, the Group’s single brand for internet, and television and mobile services in the majority of countries where the company operates.

“By March 31, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide.

“Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

“With its industrial project, “conquests 2015”, Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans.

These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group’s ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.

France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.

Orange and any other Orange product or service names included in this material are trademarks of Orange Brand Services Limited, Orange France or France Telecom.

Gameloft is leading global publisher of digital and social games, it has established itself as one of the top innovators in its field since 2000. The company also creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes, connected TVs and consoles.

Gameloft operates its own established franchises such as Asphalt, Real Football, Modern Combat, and N.O.V.A.: Near Orbit Vanguard Alliance, and also partners with major rights holders including Marvel, Hasbro, FOX, Mattel and Ferrari.

It is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.

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