October 4, 2012

MasterCard Confirmed as Platinum Sponsor at Connected World Forum in Dubai


Dubai, United Arab Emirates, October 04, 2012 –(– MasterCard has been confirmed as the platinum sponsor of the Connected World Forum Awards & Reception that will be held in Dubai on 20 November.

The Connected World Forum Awards recognize excellence in Mobile Lifeline services – with a particular focus on social inclusion and service innovation. The awards are designed to shine the spotlight on individuals and organisations who are leading the way in developing and delivering Mobile VAS.

Stuart Barker, Portfolio Director at Connected World Forum organisers Clarion Events, said “The Connected World Forum Awards were established to acknowledge the incredible work being done by the industries top innovators. In particular we wanted to recognize those who are developing Mobile VAS to further social inclusion and drive innovation in mobile services.

“We are delighted that MasterCard, an organization with such an impressive track record in supporting social inclusion, has been confirmed as sponsor of the Awards and Post-Awards reception. MasterCard is at the forefront of initiatives to drive financial inclusion for the long term benefit of individuals and communities, as well as leading the way in enabling Mobile VAS. It’s very fitting that they are sponsoring these Awards that celebrate all the great work taking place around the world.”

Shortlisted entries will be open to a public vote with the winner being announced at the Connected World Forum in Dubai on 20 November.

Upon confirming their sponsorship, Michael Miebach president, Middle East and Africa, MasterCard Worldwide said, “MasterCard is a global leader in harnessing the latest mobile technology towards developing innovative payment solutions for consumers around the world. The Connected World Forum has now earned the reputation of being a leading global event in mobile Value Added Services and we are proud to be sponsoring the Awards ceremony and reception.”

He further added, “MasterCard is committed to furthering financial and social inclusion, and we are pleased to honor organizations that share our vision of creating an all-inclusive world beyond cash and ensuring that people everywhere have an equal opportunity to achieve their full potential.”

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