Google conference attracks over 800 industrial experts


By Thandisizwe Mgudlwa

The popular Google Conference makes its return to Cape Town next week.

And tech enthusiasts are expected to gather at the Pavillion Conference Centre, Victoria & Alfred (V&A) Waterfront in Cape Town on 12th-13th November.

This meeting of experts in the various industries will be the third G-South Africa event presented by Google.

Also, the two day conference will host over 800 business people, marketers, entrepreneurs and web developers, together with Google experts from around the globe, to share tools and best practices for digital marketing and web development.

“G-South Africa represents Google’s commitment to driving the web forward in South Africa and across the continent, as well as highlighting the business opportunities that are brought about by the Internet”, says Luke Mckend, Google SA Country Manager, who will be a keynote speaker at the event. “A recent report by World Wide Worx showed that the internet economy contributed some 2% to South Africa’s GDP, and is expected to grow by 3% in the next three years. G|SA will show businesses and developers how to capitalise on this opportunity and how to become part of this growth in the country.”

Organisers have also explained that the first day at G|South Africa 2012 will be primarily developer-focused and will see specialised Google engineers showcasing popular tools such as App Engine, Android, Maps API and Google Drive.

With the second day geared towards marketers and entrepreneurs, highlighting how Google products can be used to scale-up business, market content or products and increase revenue.

Lastly, key speakers will include Google specialists on the topics of AdWords, Analytics, Google Apps, mobile and YouTube, as well as Google SA Country Manager, Luke Mckend and Regional Managing Director, Meir Brand.

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