Mobile Web Africa 2012 in Johannesburg is ‘just what the doctor ordered’

By Thandisizwe Mgudlwa

The much anticipated Mobile Web Africa conference which kicked started on Wednesday, November 28 in Johannesburg is further proof that the Africa Mobile Technology revolution is unstoppable.

Opening this ceremony, Vodacom and Praekelt Foundation delivered key addresses at this crucial industry event.

With live Mobile Web broadcast from Johannesburg, South Africa, a full spectrum of 220 attendees from the mobile industry today gathered at The Venue Melrose Arch, Johannesburg for what is the the fourth annual Mobile Web Africa conference.

Organizers confirmed that this event, which has been organized by UK-based All Amber, has been deemed a huge success with involvement from all the major stakeholders in what was a very interactive and output-rich first day.

Gustav Praekelt, Founder of Praekelt Foundation, delivered a critical analysis of the mobile web and apps opportunity in Sub-Saharan Africa.
His standpoint that universal access to information at a zero-cost basis is a basic human right was evidenced through examples of Praekelt Foundation’s recent partnerships with Wikipedia and Vodacom.

Gift Mphefu, Portfolio Manager at Vodacom, shared details of the leading mobile network operators strategic vision and future plans.

Mphefu’s presentation was followed by significant addresses from Prezence Digital, Afrinnovator, the Indigo Trust, and a host of other local and international speakers in a day that revealed a huge amount of information in relation to the potential that exists in the development of the mobile technology sphere and the routes that can be followed to further stimulate growth.

Matthew Dawes, CEO of All Amber, commented, “For a fourth successive year the event has delivered, and the major reason behind that is the subject area.  Stimulating access, products and services on mobile devices opens up a plethora of opportunities across society – it’s vital.  That is what this event has been about since 2009.”

Organizers promised that the second day also promises to be extremely rewarding, with presentations from key industry players including 2go, MXit, biNu and Yookos.

They added that by the close of the conference, attendees will have the opportunity to gain and exchange knowledge surrounding maximising the mobile web and apps opportunity on handheld devices in Africa from the experts who are leading the development.

All Amber produces interactive, discussion-based events specifically aimed at high-level strategists.

Full event details can be found online at

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