South African company has big plans for the festive period

By Thandisizwe Mgudlwa has set the pace for Online stores in the festive season, at least in South Africa.

BFore, is a South African online store, which is sending a strong message to it’s competitors, customers and suppliers alike over this festive period. An the statement is “We care.”

Bfore has committed itself to donating 1% of their total revenue, from now until the 20th of December 2012, to the Feed the Babies Fund, a local charity in KZN province.

In addition, BFore will be donating a brand new Nokia Lumia 920 smartphone with R50 p/m airtime, which will be sold using an American auction system, with all proceeds going to Feed the Babies. The
American auction system will be used to receive anonymous bids over a period of time, at the end of which the person with the highest bid will receive the phone.

Richard Palmer, CEO of BFore, commented on his decision to support Feed the Babies, “During the festive period, many online retailers are restructuring their budgets to offer free delivery & major discounts in order to incentivize consumers. We have collectively decided that we would like to use a portion of our budget this year to help those less fortunate than us.”

He went on to implore other smaller online retailers to follow suit and put their excess funds to good use these holidays, “BFore is not as big as the Kalaharis or Takealots of South African e-commerce, but we are trying our best to ensure that a few hundred people, at least, don’t go hungry over Christmas. We would really like to see other online brands, especially the smaller ones who don’t budget for social responsibility, commit to the cause and help make this time enjoyable for those who it might not otherwise be enjoyable for.”

Also, while 1% of revenue may not sound like an earth-shattering figure, consider that BFore sells high value home electronics and home entertainment products. For every tablet, laptop, cellphone or television that is bought from BFore before the 20th of December, between R50 and R200 goes to the Feed the Babies Fund.

And BFore has said that if you are not in the market for a new TV, phone or gadget, that it might not preclude you from being able to make a difference anyway. “Consider making a donation directly or volunteering your time if you can’t afford it,” adds Palmer.

To make a donation to the Feed the Babies Fund, visit their website:

To view Bfore’s online store, which contains various specials on the latest gadgets – all of which will contribute 1% of their purchase price to charity – visit

To place a bid for the Nokia Lumia 920 smartphone, you can visit

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