Africa is the Most Dynamic eLearning Market on the Planet According to a New Ambient Insight Report
SEATTLE, Wash., Jan., 2013 /PRNewswire-iReach/ — Self-paced eLearning revenues in Africa reached $250.9 million in 2011 and will more than double to $512.7 million by 2016, according to a new Ambient Insight report called, “The Africa Market for Self-paced eLearning Products and Services: 2011-2016 Forecast and Analysis.”
Forecasts for sixteen countries are included in this regional report: Algeria, Angola, Ethiopia, Ghana, Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, Zambia, and Zimbabwe. Senegal has the highest growth rate in Africa at 30.4%, followed by Zambia and Zimbabwe at 27.9% and 25.1%, respectively.
“In all the years I have been doing learning technology research, I have never seen a regional market grow so fast. The dynamics in Africa are amazing. The major finding in this report is that the supply and demand metrics for eLearning in Africa are evolving so fast that the market bears little resemblance to the competitive landscape as recently as two years ago,” reports Sam S. Adkins , Chief Research Officer. “Essentially, any commercial market research on the adoption of eLearning in Africa that is older than two years is effectively obsolete.”
The free Abstract is available at: http://www.ambientinsight.com/Reports/eLearning.aspx
There are two sections in this report: a demand-side analysis by country and a supply-side analysis by product. The demand-side analysis provides insight into the buying behaviors specific to the sixteen countries analyzed in this report and identifies the top buyer segment in each of those countries.
“Africa now represents a lucrative opportunity for suppliers. Ambient Insight has revised our previous forecasts significantly upward for most African countries for three major reasons. First, there are far reaching academic digitization programs underway in every country in this report. Second, the sharp rise in online higher education enrollments in Africa is nothing short of astonishing,” comments CEO Tyson Greer . “And finally, we are seeing a spike in the uptake of eLearning in the corporate segment, particularly in the booming economies. According to the World Bank, seven of the top ten fastest growing economies in the world are in Africa.”
The supply-side section provides revenue forecasts for five types of Self-paced eLearning products and services including: packaged content, custom content development services, cloud-based authoring tools and learning platform services, installed authoring tools, and installed learning platforms.
“Due to the exceptionally promising market conditions in Africa, the region has the highest growth rates in the world for four out of the five eLearning product types. The growth rate for cloud-based eLearning products in Africa is a breathtaking 38.6%,” adds Adkins. “The eLearning product type that will generate the highest revenues in Africa throughout the forecast period is packaged content.”
Over 200 suppliers in specific countries in Africa are cited in this report. There is a young vibrant supply-side ecosystem with new suppliers coming to market at an accelerated rate. Over 40% of the domestic suppliers identified in this report entered the market after 2009.
SOURCE Ambient Insight