KAMPALA January 2013 – As the internet becomes readily available and continues to play an integral role in our everyday life, Google is seeking to make search hassle free by giving the web a more personal touch.
At an event in Kampala, Google’s Country manager Ham Namakajjo explained the company’s latest search feature, Google Knowledge graphs.
The graph is made up of a database of over 500 million real-world people, places and things as well as 3.5 billion defining attributes and connections which aims to understand people’s search queries and provide some added information in a box on the right hand side of the search results page.
Namakajjo says that the perfect search engine should understand exactly what you mean and give you back exactly what you want.
Amit Singhal, Google’s search chief has described the addition of the knowledge graph as a “quantum leap” towards search connecting to real life requests and moving away from key words.
Namakajjo goes on to say that with the Knowledge Graph project, they have started teaching Google search what real-world things are; everything from roller coasters, to famous artists, to bodies of water and how they’re all connected.
“But in the future we want to offer a computer that works just like the one in Star Trek – it should be smart enough to tell you: ‘You’re going to London tomorrow, the weather is rainy, bring an umbrella.’ Or ‘Here’s an article about your favourite football player that you didn’t know about.’ Imagine actually having an intelligent conversation with your computer,” Namakajjo adds.
He however says that for that to happen, Google needs to get smarter. It needs to “think” more along the wavelength of people. And that’s what we’re trying to build.
Today the Internet has become a vital tool in every aspect of life and the Google Knowledge Graph project is a step in the right direction in as far as making knowledge accessible is concerned.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s mission in Africa is to make the internet an integral part of everyday life in Africa, by increasing its relevance and usefulness, eliminating access barriers for potential users, and developing products that are meaningful for the countries in the region. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, Africa and Asia. For more information, visit http://www.google.com/africa, see our Africa Blog, http://google-africa.blogspot.com/ or follow us on Twitter twitter.com/googleafrica