Playmakers Sponsorship Named Sport Agency of the Year


Johannesburg, February, 2013.  Playmakers Sponsorship and Marketing was named Sport Agency of the Year at the 2013 Virgin Active Sport Industry Awards held at Emperors Palace recently.


In a star-studded evening with South Africa’s sport business leaders and sports stars, Playmakers Sponsorship had their clients shortlisted in 3 different categories and were named Sport Agency of the Year.

The past year has been a defining one for Playmakers Sponsorship, with the agency securing four major accounts, allowing it to step up a level in its overall business practice. In terms of new business, successful pitches for the entire Coca-Cola SA sponsorship portfolio – moving from managing 4 major sponsorship properties for Coca-Cola SA to managing 17 – as well as adidas and KFC sponsorship accounts were key markers of growth, with the total number of sponsorships managed increasing from 8 to 33 in little more than a year. Innovative work done on campaigns such as the Powerade Performance Tracker, Carling Black Label Cup, and the KFC Mini-Cricket programme have delivered exceptional results for clients and resulted in a number of internal client awards from the likes of Coca-Cola and SAB.

Playmakers Sponsorship CEO Richard Dunn “It is great to be recognised by our peers in the industry, more importantly we need to thank our clients who allow us to lead the way in challenging convention with our creative sponsorship solutions.”


The new business won in the last year has enabled Playmakers Sponsorship to bring in some of the best talent in the industry, MD Matt Ellenbogen “We are as good as the people we surround ourselves with and I need to thank everyone back in the office as without them this would not have happened. 2013 is shaping to be another great year for us and we will continue to deliver results for existing and new clients going forward.”


To find out more about Playmakers Sponsorship, visit

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