The global beer market was valued at USD 104,978.3 million in 2010 and is expected to reach USD 137,458.9 million in 2015 with a CAGR of 6.3% during the 2010-2015 periods. This market has registered a mature and moderate growth rate in Europe and the US market. But the growth is average in other countries like China, Thailand, Nigeria and India. Some of the major challenges faced by this market is the increasing consumption of wine, spirits and other alcoholic drinks. Europe holds the largest market share in the beer industry and is continually growing.
The global beer market is primarily driven by various factors such as increasing disposable income levels, promotion and marketing activities of beer market, increasing beer consuming population and improvements in the quality of beer. This market is highly affected by various factors such as seasonality, tax rates and duties, climatic conditions, demographics, rules, regulations and other government policies, health effects, consumption of various substitute products and high investment in beer market and supply chain infrastructure.
Beer industry is facing major challenges from increasing rate of unemployment, increase in fuel prices, and constrained consumer spending. However, with recovery from global financial crisis in past, and reduction in unemployment, beer industry is expected to witness considerable growth in upcoming years. The beer market can grow through various promotion activities, increasing population and with new inventions in products. The beer market is coming up with innovative launches in formulation and is following a trend of sustainability, introduction of premium brands and health consciousness.
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