Stanbic IBTC Bank has launched a nationwide integrated brand repositioning campaign through which it seeks to showcase how both existing and potential customers can benefit from a new world of opportunities in banking.
To be anchored through radio, television, advertising, press, and outdoor, the central theme of the campaign is a promise by the institution to help individuals and businesses achieve their goals via actions, products and services that deliver exceptional value. The campaign, which breaks on March 28, will run for six months.
Speaking at the unveiling ceremony in Lagos, Chief Executive Officer, Stanbic IBTC Holdings, Mrs Sola David-Borha said the campaign seeks to deepen the bank’s presence in the market place by reinforcing its availability to even a greater number of people, and providing them with products and services that impact positively on their lives and businesses.
She said a few months after the Stanbic IBTC Group consummated a holding company structure; the bank is poised to deliver a memorable customer experience that is consistent, deliberate and differentiated, one that both delights and surprises.
Recognizing that the quality of customer service is a function of the quality of the people who provide it, she emphasized that the group has put in place a highly talented and motivated workforce, which ensures that the right people are at the right place and at the right time to connect personally and attend to customers’ needs.
“This repositioning campaign reflects our group’s vision, strategy and values, which are underpinned by the unique ability to connect with our customers who would appreciate our uncommon commitment to moving them forward, whatever may be their goals,” says David-Borha.
As a market leader, David-Borha added, the bank must remain dynamic by continuously innovating in line with the consumers’ changing preferences while re-aligning its operations in response to market trends.
“As a niche player in Nigeria and Africa through our parent company, Standard Bank, it is only logical that we must be a change leader and adapt to meet the needs of our consumers. The goal of this repositioning programme is to further deepen our presence in the market place by continuing to emphasize our availability and readiness to put smiles on our customers’ faces, wherever they may be.”
The campaign catalogues a world of opportunities through which it can help people of all walks of life accomplish their goals. It reflects insights from market research on customer expectations, which has become particularly imperative as the bank continues to expand its retail footprint across the country.
“We remain on track in delivering our promise to customers. A major focus for us as a commercial bank is to continue to expand our footprint in Nigeria in order to ensure that we are closer to our customers. The retail market in Nigeria is widely dispersed geographically and as such we are opening more of our branches in various towns and cities in all states of the country,” David-Borha said.
Stanbic IBTC Bank’s promise of providing customers with world class products and services, she emphasized, builds on the strength and experience of the Standard Bank Group as Africa’s largest banking group with strategic representation in key sub-Saharan and other emerging markets. Standard Bank also enjoys a global reach with a footprint in Africa, and 17 countries outside Africa.
Stanbic IBTC Bank is a subsidiary of Stanbic IBTC Holdings Plc, a member of Standard Bank Group Limited.