Drip, Drip, Drip: How to Effortlessly Educate Solar Customers with a Few Mouse Clicks

One of the responses I received from my ongoing solar marketing survey was from an installer who said that they didn’t have enough time to educate all of their customers. That’s understandable if you’re a small solar shop with a few sales people. One solution is what’s called an email marketing “drip campaign.” An email marketing drip campaign is b

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