New Authorised Bobcat Dealer Appointed for Ethiopia

Doosan Construction Equipment has appointed My Wish Enterprise P.L.C., based in Addis Ababa, as the new Authorised Dealer in Ethiopia for Bobcat compact equipment. The appointment to represent Bobcat follows three successful years for My Wish Enterprise as the official dealer in Ethiopia for the Doosan Heavy range of equipment.

Husamudin Seifu, Managing Director of My Wish Enterprise, said: “We are very pleased to add Bobcat equipment to our existing Doosan Heavy representation. The Doosan and Bobcat teams based in Belgium and the Czech Republic provide strong professional support. Training managers from the company were recently at our facilities in Addis Ababa to give our sales and service staff thorough and professional Sales Skills and Product training on Doosan machines. As a result, through our service people we have already secured more than 10 customers who have placed an order, encouraging me to raise the sales forecasts for 2013.”

Under the new Bobcat agreement, My Wish Enterprise is now responsible for marketing in Ethiopia the complete range of Bobcat equipment, which includes skid-steer, compact tracked and all wheel steer loaders; compact excavators; telescopic handlers; utility vehicles and a comprehensive selection of attachments for these machines. To support both new and existing Bobcat customers in Ethiopia, My Wish Enterprise will offer a large selection of genuine Bobcat accessories and parts. The company will carry most essential spare parts and provide a back-up service with rapid delivery for other items.

Customers will benefit from My Wish Enterprise’s on-site service network, covering everything from emergency repairs to routine maintenance. The company’s trained engineers have years of experience of repairs and servicing of heavy plant and machinery. The company’s service vans are fully equipped with workshop tools and parts for on-the-spot service work.


Husamudin Seifu added: “As soon as we were appointed, we formed a new dedicated sales team for the Bobcat range and also the Portable Power range for which we were given a non-exclusive agreement. The Doosan Portable Power range includes portable compressors, generators, light towers, light compaction equipment and pneumatic construction tools.”

For more information about Bobcat and Bobcat products, visit the website

For more information about Doosan construction equipment visit:

This entry was posted in African News, Ethiopia News and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply