Very Successful bauma 2013 for Doosan Construction Equipment

The impressive display of products on the Doosan Construction Equipment and Montabert stands at bauma 2013 in Munich, Germany proved to be a strong attraction for machine and attachment buyers from around the world.

Bathed in strong sunshine for much of the week, the Doosan and Montabert stands formed part of a historic show that broke all previous records with more than 530,000 visitors from more than 200 countries worldwide. There were over 3400 exhibitors from 57 countries at the show, again a new record, with the top five exhibitor countries being Germany, Italy, China, USA and Turkey.

Forming part of a massive outside exhibition area of 390,000 m², the 4553 m² Doosan stand was in an excellent position close to the main East and North entrances to the showground. The figures from the organisers show that over 120,000 visitors entered the show via the East entrance and more than 54,000 visitors entered the show via the North entrance where they passed by a large cube advertising Doosan and Bobcat products on the company’s stand. Strong branding for Doosan and Bobcat was also evident on the doors to the East Entrance and on the much-needed train taking excited visitors to different parts of what is the world’s largest trade show.

Many of the visitors to the main display of Doosan Heavy, Bobcat and Portable Power products were treated to a spectacular demonstration of the company’s products held several times a day at the corner of the stand closest to the East entrance. Alongside many new products taking part in the show was the real eye-catcher of a special version of the Bobcat T590 compact tracked loader finished in the striking colours of the Bavaria state flag and coat of arms. Despite being the world’s only T590 loader in this unique colour scheme, the machine is now being offered for sale by a local dealer, who reports that the level of interest will ensure that this special tracked loader will stay in Bavaria for good.

On the nearby 320 m² Montabert stand, visitors could see the very latest in breaker, demolition attachment and lubricant products from the company.

Franz Beckmann, Regional Director, Germany and Switzerland for Doosan Construction Equipment, said: “bauma is the biggest construction machinery show in the world. The number of visitors to our stand exceeded all predictions and we welcomed a huge number of our existing customers and many new prospective customers who were coming to see us at the show for the first time. Highlights of the week were the first two sales in Germany of our largest 70 tonne DX700LC crawler excavator, but over the week, we sold more machines at bauma 2013 than ever before and have set yet another record.”

As well as the large numbers of visitors from Germany, the level of international visitors was confirmed by Klaus Dittrich, Chairman and CEO of organiser Messe München, who said the proportion of international visitors to the show was higher than ever: “Good business has been done here. With over 200,000 visitors from outside Germany, the number of international attendees was higher than ever before. The response this year has simply been outstanding.”

The ‘Top Ten’ countries of origin among the visitors were: Germany, Austria, Switzerland, Italy, the Russian Federation, France, Netherlands, Great Britain, Sweden and Poland. Indonesia, bauma’s partner country this year, was also strongly represented, with a high-ranking political delegation and around 800 visitors.

Nancy De Sy, Corporate and Public Communication Manager for Doosan Construction Equipment, said: “I can only reiterate what the data says – all results have been well above expectations and we received very large numbers of visitors from day one. We not only had our German, but most of our international sales network present all week to welcome our dealers and customers from around EMEA. As the rendezvous for the industry worldwide, for Doosan, Bobcat and Montabert, bauma is a given!”

The next bauma takes place from 11-17 April 2016 in Munich.

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