Box Office Mojo is reporting that Iron Man 3 earned $68.3 million on its first “day” of national domestic release. I use the quotes because, as is par for the course these days, that first day includes the Thursday night advance showings. In this case, that includes $15.6 million worth of 9pm-12:01am screenings. Now that means that 22% of Iron Man 3’s opening day came from advance screenings. That’s a healthier number than, for example, The Hunger Games, which earned $19 million at midnight and earned $67 million on its first day (28%). It’s much healthier than the likes of The Dark Knight Rises ($30 million at midnight and $75 million over its first day) or Harry Potter and the Deathly Hallows part II ($43 million at midnight – a record, and $91 million over Friday, also a record but insanely front-loaded). For what little it’s worth, it’s a far-more front-loaded first day than Iron Man 2, which pulled in $51 million on Friday including just $7.5 million worth of midnight tickets (14%), but that was not unexpected.
Powered by WPeMatico