When Warner moved The Great Gatsby from Christmas 2012 to early summer 2013, it was surmised that the move was based on the film’s lack of real Oscar potential and/or other commitments from the film’s major players. Warner Bros. already had its Oscar contender in Argo and star Leonardo DiCaprio had a shot at an Oscar nomination for Django Unchained, which was originally to open on the same day as The Great Gatsby. But not only did Warner Bros. move the film to summer, they moved it onto a release date that has given them almost nothing but pain for 15 years. If history is any indication, The Great Gatsby will bomb rather hard next weekend.
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