NAIROBI, KENYA – Samsung Electronics East Africa has started to increase internet penetration in Kenya in a joint bid with local mobile phone service operators.
The partnership is in anticipation of the device maker’s Samsung S4 expected to hit the regional market mid this month.
According to Samsung Electronics East Africa chief operating officer Robert Ngeru, the new handset alongside other Samsung smart phones series will be sold with attractive data bundle offers from the respective mobile operators.
Leading the pack will be Safaricom and Airtel which are the dominant mobile service operators in Kenya.
Samsung has lately taken over the smart phone and tablet market in Kenya overtaking global giants such as Nokia and Apple.
In wading the rising sector competition, most mobile service providers are now partnering with device makers with attractive offers. This is not only expected to bring down the cost of the devices but also increase usage of airtime and internet bundles.
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