— Available Now on HSN.com —
NEW YORK, May 14, 2013 /PRNewswire/ — Gurwitch Products, a manufacturer and marketer of global prestige cosmetics and skincare brands, today announces the launch of nyakio™, a collection of skincare products formulated with luxurious and sophisticated ingredients indigenous to Africa. The brand’s founder and namesake, Nyakio Kamoche Grieco, is an American beauty entrepreneur of Kenyan descent who was inspired by her Kenyan family’s personal beauty secrets to create nyakio™. The nyakio™ assortment is available now for purchase exclusively on HSN.com and will debut on air, May 14.
“The launch of nyakio™ is the culmination of a dream to share my family’s beauty secrets through results-driven formulas that utilize the best natural African ingredients,” said Grieco. “I am excited to join HSN’s roster of beauty authorities and to bring the rich sophistication of Africa to life for women everywhere.”
Just as Africa represents many cultures and ethnicities, nyakio™ products were formulated to benefit women of all ages, skin types and backgrounds. Through its brand promise, ‘rich in heritage, effective for all skin … naturally™,’ nyakio™ products deliver highly effective skincare that hydrates, revitalizes and leaves all skin more youthful-looking.
The nyakio™ collection includes: nyakio™ Kenyan Coffee Face Polish, nyakio™ Kenyan Coffee Body Scrub, and nyakio™ Hydrating Face Oil with Kola Nut. The products range in price from $34-$55. Additional products will be introduced in 2013, and all will be available for purchase on HSN and HSN.com.
“Like all of the beauty properties in the Gurwitch portfolio, nyakio™ is a founder-driven brand, with an authentic story and unique point of difference,” said Claudia Poccia , President and CEO of Gurwitch Products, whose portfolio also includes Laura Mercier cosmetics and ReVive skincare. “We look forward to partnering with HSN to bring Nyakio’s story directly to our target consumers, in a format that will allow them to develop a real connection with the brand and its founder.”
For additional information about nyakio™, visit @NyakioBeauty on Facebook, Twitter and Pinterest, or join in the conversation with HSN on HSN.com and @HSN on Facebook, Twitter, Pinterest and Instagram.
SOURCE Gurwitch Products