The new campaign inflames passion and with the focus aimed at “We believe in our Team and our Nation” it creates a link between this passion and the MTN brand.
“We strive to live our customers’ passions and champion their aspirations by getting involved with the things that they care deeply about. In Uganda, this definitely includes the Uganda Cranes and that’s why we are proudly the Number one team sponsor.” said Ernst Fonternel, MTN Uganda Chief Marketing Officer.
One activity that enjoys universal appeal across all our operating regions is football. It’s the world’s most popular sport and serves as a common global language, making it a perfect fit for MTN Uganda that’s all about getting people talking.
“Our hope is that our Nation embraces this “We believe” spirit and we will be there in full support for the team on their next two qualification games scheduled for the 8th and on the 15th June 2013 at Mandela National Stadium Namboole.” Fonternel explained.
“We believe in our Team, the Uganda Cranes, and our Nation. As the Cranes’ number one fan, we call upon every Ugandan to join us on a journey as we support, uplift and celebrate with the Uganda Cranes. The campaign is aimed at re-igniting the passion for the team in the short, medium and long term.” said Fonternel.
The new campaign is strategically launched just one day after the soccer governing body Federation of Uganda Football Association appointed a new coach, Milutin “Micho” Sredojevich to lead the Uganda Cranes for the next two years.
FUFA President Lawrence Mulindwa thanked MTN Uganda for always coming out to support the Uganda Cranes.
“This new campaign is very timely. It comes in at a time when we have also reinforced the team with a new manager who we believe will take the team new levels of success. Our very sincere appreciation goes out to MTN for the continued support,” Mulindwa said.