Deconstructing Google's Strategy: Will Google Eat Your Business Next?

After Google’s I/O announcements, I flashed back to a dozen or so conversations I’ve had with executives and entrepreneurs about what Google is doing. Reading between the lines, some imagined buying yachts after a Google acquisition. Others feared downgrading to an inner tube if Google entered their space.  The best way to think about what Google might do is to understand why it does things. Here’s my deconstruction of the strategy that makes one of the world’s most innovative companies tick.

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