For the second consecutive year, MTN has been ranked as Africa’s most valuable brand in the BrandZ Top 100 Most Valuable Global Brands 2013 survey.
“The Millward-Brown BrandZ Top 100 Global Brands Listing, which has moved MTN nine places up to number 79, with an overall increase in brand value of 23%, is particularly exciting and timely as we embark on our new vision “to lead the delivery of a bold, new Digital World to our customers” in Uganda,” says Ernst Fonternel, Chief Marketing Officer for MTN Uganda.
MTN is again the only African brand to make the list, and this year we share the stage with world renowned brands such as Apple (1st), Samsung (30th) Facebook (31st), BP (78th) and Standard Chartered (87th).
Developed by leading global research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data when arriving at the brand value. “The results provide us with inspiration to make our customers’ lives a whole lot brighter.” Fonternel added.
This comes a month after MTN Uganda was named Uganda’s leading Super brand following a detailed research process overseen by London based organization ‘The Centre for Brand Analysis’ (TCBA) who were appointed by Superbrands East Africa to independently manage the selection process. MTN Uganda was also recognized in the Telecommunications, Internet, Computers and Technology category while MTN Mobile Money came in at 38th position under the Financial category ranking closely to some banks and other financial institutions.
“MTN Uganda is committed to remaining relevant to its customers especially in this highly competitive Ugandan market. We continue to distinguish ourselves through innovation and commitment to quality, reliability and a distinctive products and services portfolio,” Fonternel added.
Earlier this year, MTN Group launched its new Brand Mision – ‘To make our customers’ lives a whole lot brighter’. This we’ll achieve through our Vision ‘To lead the delivery of a bold, new Digital World to our customers’.
“This will mean even more focus on creating a distinct customer experience and driving sustainable growth while transforming our operational model to meet the ever changing needs of our customers. Our new Vision and Mission will further differentiate MTN in this highly competitive environment”, Ernst explained.
He thanked MTN staff for ‘living the brand’ and contributing to the success of the MTN brand. He also committed that MTN would continue to deliver on its brand promise.
About the BrandZ Top 100 Most Valuable Global Brands Ranking
Developed for WPP’s operating companies by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking is now in its sixth year. It is the only study to combine measures of brand equity based on interviews with over 2 million consumers globally about thousands of global “consumer facing” and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that brand plays in driving business revenue and market capitalization. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries.
About MTN Uganda
Launched in 1998, MTN Uganda is the leading telecommunications firm in country with more than 7.9 million customers as of 31 March 2013.
Visit us at www.mtn.co.ug; www.youtube.com/mtnug; www.facebook.com/mtnug and www.twitter.com/mtnugandacare.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 31 March 2013, MTN recorded 195.4 million subscribers across 22 countries. Visit us at www.mtn.com , www.mtnbusiness.com , www.mtnmmo.com and for our football fans www.mtnfootball.com