GTBank Upgrades Social Banking Offering

Foremost Nigerian Financial Institution, Guaranty Trust Bank plc. has further raised the service bar for African banks by expanding its Social Banking Service Offerings on Facebook to include Account Balance Enquiries. 

Speaking about the development, Chief Executive Officer of Guaranty Trust Bank p,lc., Mr. Segun Agbaje, said the Bank was introducing Account Balance Enquiries on Facebook because it had noticed that customers spend a lot of time and energy daily, trying to ascertain their account balance(s). According to Mr. Agbaje ‘the banking requirements of today’s customers necessitates a high degree of flexibility, which is why GTBank is instituting value adding channels that allow people bank 24/7 safely, quickly and conveniently’. 

Mr. Agbaje confirmed that the Bank’s Social Banking Service on Facebook, the first for any Nigerian Bank, allows people open GTBank Accounts, perform Account Balance Enquiries, purchase Mobile Phone Airtime, make Money Transfers to any third party in Nigeria that has an active mobile phone and get access to 24/7 realtime Customer Service. 

Guaranty Trust Bank is one of the few Nigerian Banks that has over the last couple of years recognized online/social channels as an emerging service point that could redefine future banking trends. The Bank has over 1.1 million followers on Facebook; the largest for any African Bank and pioneered Social Banking earlier this year. The Bank also offers GTBank Mobile Money, a highly secure application that allows customers and non GTBank customers perform transfers and payments from their mobile phones to any mobile phone subscriber within the country. 

Furthermore, Guaranty Trust Bank’s internet banking platform is one of the most robust in the industry, supporting a wide array of service offerings that include bills payments, own and third party transfers and foreign exchange transfers to any bank account in the world. The Bank’s alternative banking channels were given a Payment Card Industry Standards Council (PCISSC) certification late last year, implying that the channels meet acceptable technical and operational requirements to prevent credit card fraud, hacking and other security vulnerabilities. 

Guaranty Trust Bank plc. was established in 1990 and has within the last 22 years come to be recognized as one of the most innovative and service focused banks in the Nigerian financial market space. The Bank operates from 200 business locations in Nigeria and has banking subsidiaries in Cote D’Ivoire, the Gambia, Ghana, Liberia, Sierra Leone and the United Kingdom.

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