BuyCommonThings, Procter & Gamble in online retail deal an online retailer in Nigeria has entered into strategic partnership with Procter & Gamble, with a view to making quality consumer goods available to online shoppers in the country.

The partnership is aimed at making P&G’s products easily accessible to consumers of’s very convenient online retail platform, the firm’s chief executive officer, Olumide Olusanya said., further said that the partnership was a natural fit as online retailing is set to play a critical role in the future of the FMCG industry in Nigeria.

The reason for this is the ease with which consumers can procure their essential FMCG products through platforms such as, he added.

“Online retailing, as deployed by, allows for delivering of better value to end-users; for example, convenience, low pricing, shorter time lag between when a product is needed and when it can be utilized, personalized service, as well as wider selection under one roof,” Olusanya said.

Chioma Ede, P&G’s Specialty Channels Leader, further pointed out that recent findings indicate a growing presence of Nigerians online, further noting that there are a rising number of Nigerian consumers shopping online.

This informed the P&G’s partnership with which “is a strategic alliance to enable convenience and the delivery of more value to P&G’s cherished customers with’s rapidly growing platform of online retailing.”


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