What Waze Adds To Google: A View From Waze's CEO

When Google confirmed earlier this week that it had bought Waze for what we understand to be more than $1 billion, a senior exec in Google’s geo-location division talked about Waze’s community of users several times. He described it as the service’s “DNA.” This is because Waze’s core asset would be key to augmenting Google next big goal after mapping the web: mapping how we move.

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