Merchants Put New Spin on Advertising

Twenty-five-year old Horacio Moreno stands on a street corner in a Washington suburb, with a white and red sign made of heavy cardboard. He twists it behind his back, then tosses it above his head, doing some dance moves before catching it and twirling it again. He has been spinning signs for five years.
“There is a lot of money being made in advertising,” he says.

The income, however, is not the only reason Moreno loves his job.

“I have the most fun doing what I’m doing,” …

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