SanDisk Expands in Africa with Mitsumi

About SanDisk SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for commercial and retail channels. Since 1988, SanDisk’s innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk’s diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk’s products are used by consumers and enterprise customers around the world. SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States.


Dubai, UAE 03 July, 2013 – SanDisk, global leader in flash memory, has signed a distribution deal with Mitsumi, one of the largest and fastest growing IT distributors in Africa.

Mitsumi will distribute to 22 countries in Africa including Kenya, Tanzania, Ghana, Tunisia, Morocco, Mozambique, Zambia and Namibia.

Sreedhar Sreekumar


“The partnership will strengthen our position in the African storage market,” said Sreedhar Sreekumar, SanDisk Regional Sales Manager Middle East & Africa. “Africa is a growing emerging market and represents great potential for SanDisk. We are excited to partner with Mitsumi and to see SanDisk grow throughout the continent. Our partnership with Mitsumi reinforces our objective to expand our product reach in Africa.”

The deal follows the rise of smartphones in Africa. Smartphone growth in Africa has increased by 43% every year since 2000[1].

“Mitsumi is delighted to be associated with a pioneering technology company like SanDisk that has impacted people’s digital lives,” said Mitesh Shah Managing Director at MITSUMI Distribution “Mitsumi with its pan–Africa presence and width of distribution is excited to work with a dynamic brand like SanDisk and grow the SanDisk flash business to its potential in the captive and emerging markets of Africa.”

Source: SanDisk Corporation

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