Customer Experience Is Now The 5th Marketing 'P' … And Other Top CMO Insights

As consumer individual preference is increasingly driving business, the CMO is increasingly at the center. The exponential growth of unstructured data from sensors, devices and social media is arming CMOs with the information to change business and transform the customer experience. In fact, Gartner predicts that by 2017 the technology spend by marketers will outpace that of CIOs.

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