Carlson Rezidor, one of the ten largest hotel groups in the world, has announced their 50th hotel deal in Africa: the Park Inn by Radisson hotel in Kigali, Rwanda.
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of more than 430 hotels in operation and under development with almost 97,000 rooms in more than 70 countries.
Rezidor operates the brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni Rezidor operates and develops the lifestyle brand Hotel Missoni. Following a strategic alliance agreement with Regent Hotels & Resorts Rezidor also develops and operates new Regent properties in EMEA. Rezidor has an industry-leading Responsible Business Programme and was awarded one the World’s Most Ethical Companies by the US think tank Ethisphere.
In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.
The corporate support office of the Rezidor Hotel Group is based in Brussels, Belgium.
The signing of the 50th hotel deal brings the total number of rooms in the Carlson Rezidor Hotel Group’s African portfolio to over 11 000+ rooms in operation and under development across 21 countries and firmly entrenches their position as one of the leading hotel operators on the Continent.
“This is an important milestone and great moment for the whole team,” remarks Andrew McLachlan, Vice President of Business Development in Africa & the Indian Ocean Islands.
“We first arrived in Africa in the year 2000 in Cape Town and over the first six years we grew our African portfolio to 8 hotels in 5 countries before we decided to establish a dedicated Africa Development Office in Cape Town at the beginning of 2007. Back then we only anticipated reaching 50 hotels open and under development by the end of 2015. To achieve this objective two and half years ahead of schedule indicates Africa’s potential for growth and the markets’ readiness for international branded and operated hotels under our upper upscale Radisson Blu brand and our midscale Park Inn by Radisson brand in addition to Carlson Rezidor’s focus and commitment to this very important emerging market”.
Carlson Rezidor has opened landmark Radisson Blu and Park Inn by Radisson hotel properties in key cities across Africa over the last 36 months which include Addis Ababa Ethiopia, Lagos Nigeria, Lusaka Zambia, Maputo Mozambique, Dakar Senegal, Johannesburg and Cape Town in South Africa.
“Over the next 24 months we look forward to opening more signature Radisson Blu and Park Inn by Radisson’s in Freetown Sierra Leone, Nairobi Kenya, Kigali Rwanda, Libreville Gabon, Marrakech Morocco and Hammamet Tunisia to mention a few” added McLachlan.
According to President & CEO of the Rezidor Hotel Group, Wolfgang M. Neumann, Africa makes a compelling case for further investment. “Aside from the continent’s wealth of natural resources and wide scale stability in political and economic systems, there is an imbalance of demand and supply when it comes to modern, internationally branded hotel rooms. In sub-Saharan Africa alone, Carlson Rezidor enjoys the largest pipeline of hotels under development comprising of 23 hotels. Signing our 50th hotel deal in Africa is another momentous step as we strengthen and extend our leading position.”
While McLachlan’s long term goal remains to have a Carlson Rezidor property in every major city in Africa, the key markets for short term expansion are Nigeria and South Africa.
“Our vision is to become the leading hospitality management company in Africa and to be recognized for our innovative, dynamic business culture and our Yes I Can! service bringing a strong portfolio of contemporary hospitality products to the African market in the shape of attractive, high-performing hotels, restaurants and bars that create great value and trust for guests, property owners, shareholders and other stakeholders. In cooperation with our JV partners Mvelaphanda in South Africa and the four Nordic Government Funds in Afrinord Hotel Investments the Carlson Rezidor Hotel Group has built strong relationships with our African hotel owners and business partners, and we look forward to sustainable expansion and continued success on this exciting Continent.”
English: Downtown Kigali, Rwanda in October 2012
|Date||19 October 2012, 10:25:04|