Brand War Looms as Trebet Water Makes Strategic Entry

First Beltino Nigeria Limited has unveiled Trebet table water, a new brand produced with the latest machinery and a game- changing technology called reverse osmosis. The new brand was formally unveiled to consumers at an impressive public presentation ceremony held at Wellington Hotel, Warri, Delta State recently. The unveiling ceremony was witnessed by Mrs. E.O Abarime, who represented the director-general of the National Food and Drug Administration and Control (Nafdac); Mr. Ojo Ilesanmi Akogun, state head, Edo/ Delta, Standard Organization of Nigeria (SON); Professor Ignatius Oninawo, immediate past president, Nutrition Society of Nigeria (NSN) and Chief Oseni Elema, chairman, Edo State Internal Revenue, as well as different guests from various sectors of the economy. Prof Onimawo delivered a brief public lecture at the event titled:“Clean and Safe Water as an Important Part of Good Family Nutrition”. In his presentation, Prof Onimawo revealed that, chlorine, though used by other water bottling companies as water purification element in the form of hypoclorous acid, could cause cancer. He also decried the excess exposure of town dwellers in Nigeria to lead because it has severe health effects that can last a lifetime. In his words, “lead poisoning can cause damage to your brain, kidneys, nervous system and red blood cells. In addition, it can stunt growth and has even been linked to crime and anti-social behaviour in children. And most of the lead in drinking water comes from the lead in pipes that bring water to the home.” In her speech at the unveiling ceremony, Mrs. Abarime commended First Beltino for the event, especially the papers presented at the event which she found quite revealing. She further emphasised that the most meaningful and effective way to effect positive behavioural change in the society is through public enlightenment campaigns. During a facility tour of the factory by selected journalists a day before the public presentation, water experts at the factory confirmed that the reverse osmosis system is the best water purification technology available in the world currently. This technology, according to experts, has been scientifically proven as having the capacity to purify water with zero percent error rates. It eliminates any opportunity of bacteria escaping, while ensuring that essential nutrients useful to the body remain in the water. Mr. Ojo Ilesanmi Akogun, state head Edo/ Delta, Standard Organisation of Nigeria (SON) also agrees with this theory. In his words: “If you look at the new technology behind this new brand, you will know that this is nothing but quality clean water. This process of diffusion where you see higher concentration going to lower concentration as in the case of this technology called reverse osmosis, will not allow iron, microns or contaminants to pass through and at the end, what you have is a product that is pure and unique.” It is the strength of this technology that has motivated First Beltino Nig. Ltd, brand owners of the new product, to showcase the strength and advantage of Trebet bottles water to consumers. According to Mrs. Justina Ikpea, managing director of First Beltino Investment Nigeria Ltd, “we left nothing to chance by ensuring that we follow best practice and good ethics in the process of producing this premium Table Water brand. Consequently we sought the approval of the National Agency for Food and Drugs Administration and Control (Nafdac) and registered Trebet Table Water with registration number BI-8982. There is also Trebet premium sachet water with registration number, BI-9060L.

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