Solar Fred’s Introduction to Solar Guerrilla Marketing, Part 2: Qualities

There’s an art to Solar Guerrilla Marketing. In Part 1 of this intro to solar guerrilla marketing, I discussed an example of good solar marketing…from a non-solar company, Nivea skin care. This week, we’ll refer to that and also to an example of poor solar guerrilla marketing at last week’s Intersolar conference. First, let’s define solar guerril

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