Kenya: Flashcast's Hybrid Play Seeks to Create Both an AD Medium to Reach the New Middle Classes and a Mass-Based Twitter

[Balancing Act]London -Flashcast’s founder Jeremy George wanted to solve a simple problem. There were very few low-cast advertising channels for small businesses in Kenya. He decided to create a geo-locational, wireless-run bus service in Nairobi. Russell Southwood talked to him about the potential for its new service.

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