Six Basic Emotions to Market Solar: Anger, Disgust, Fear, Happiness, Sadness and Surprise

A few days ago, I read a blogpost from marketing author and speaker Seth Godin about the theory that there are six basic emotions that drive people to take action. After I read it, I of course wondered if the same emotions applied to solar marketing. Short answer: Yup. You can read Godin’s original post here, but the six basic emotions he identifie

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