About three weeks after winding up Bopla Kunthazi promotion, Airtel Malawi has launched a new promotion dubbed Airtel Money Kutola Chikwama.
In this promotion, Airtel Money Customers shall stand a chance to win several monetary prizes every week, with 1 lucky winner going away with MK1m every week; hence we will be creating a millionaire every week. The grand prize has been set at MK10 million.
“The way Malawians have embraced Airtel Money calls for appreciation and celebration, It is for this reason that as Airtel Malawi we have brought onto the market, some exciting prizes in form of a promotion just to spoil our customers as they transact on Airtel Money.
“So, what is a Airtel Money-‘Kutola Chikwama’? Put in simple terms and in brief, it literally means that this is a quick way of getting money. Only Airtel Money Registered customers will participate,” said Airtel Malawi Country Director Andrew Santhe
To enter the promotion, a customer will send MK100 to nickname “Chikwama”. Transaction fee for sending to nickname is MK50.
Each MK100 sent to nickname shall earn a customer 3 entries.
Alternatively , any other transaction on Airtel Money will earn a customer an entry. For instance, every MK100 used, the customer will earn 1 entry. Every additional Mk100 used earns a customer 1 additional entry and so on.
“Any participant will be required to have a minimum of 21entriesto qualify for the weekly draws. The number of entries earned by a customer does not guarantee the customer winning in the promotion. However, the number of entries accumulated by a customer increases the chances of winning in the random weekly draws. This is a game of probability,” said Santhe.
Weekly points will only be used in that week’s draw. A week will be calculated from Monday to Sunday. The customer will start accumulating new points every Monday in the following week. In January 2011, Airtel Malawi piloted M-Commerce services in Malawi. The aim of the pilot was to showcase the adaptability and compliance of the product to the key stakeholders.
In November same year, the Reserve Bank of Malawi issued a go-ahead for us to launch Airtel Money services in the country following Airtel’s successful completion of the pilot phase. The product pilot service was thus relaunched to Airtel Money in line with the brand relaunch that took place around the same time.
The service is therefore already having a transformational effect on people especially the unbanked communities of Malawi who are over 80% of the population. The service enables customers to reduce their dependency on physical cash, provide real time access to their real time balances, in a secure environment.