I’ve been a user and fan of LinkedIn for several years and am currently enjoying reading The Startup of You by LinkedIn co-Founder Reid Hoffman. Although it has its detractors and plenty of room for improvement, LinkedIn has become perhaps the most widely used business tool since email itself. And yet even if it’s used, how many of us use it correctly, or to its full potential? Many people set up a profile, connect with some friends, and then leave it at that. Another class of LinkedIn users are much more active, but perhaps too active, spamming their connections and LinkedIn groups with get-rich-quick schemes or articles, the posting of which is designed more to bring attention to the one doing the posting than to provide any true value to LinkedIn users.
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