The Priceless Power of Socially Empowered Employees

Companies could capture a big missed opportunity to optimize their employees’ talent to burnish their brand — and boost esprit de corp. How? By facilitating tighter, smarter teamwork via apt use of social tools. In light of the unsettling Gallup report that, “70% of Americans are unhappy and uninspired at work” this approach should be a wake-up call for top management, suggests Cheryl and Mark Burgess in their new book, The Social Employee, a notion that Dan Pontefract has famously spearheaded at Telus.

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