Suitsupply – The European men’s fashion brand that combines high-quality tailoring, modern techniques and time-honored craftsmanship with a product line constituted of suits, jackets, shirts, ties, coats, bags, knitwear, shoes, accessories and more.
After the company reported record-high sales following their expansion into the United States with stores popping out nation-wide in major cities, the company is set to take on Africa with the launch of their website Africa.suitsupply.com (url: http://africa.suitsupply.com). The website is said to be a first step of their Pan-African multi-channel roll-out.
The Suitsupply concept has over the years been very well accepted by many diverse markets, fueling the company in the rapid global expansion undertaken in the last years. The latest store openings were located in Atlanta and Philadelphia in the United States, Hamburg in Germany and currently, the company holds plans to open stores in Hong-Kong, Shanghai, Dallas, Denver, Seattle, Mexico City and a second New-York location within the next months.
The website will be the company’s first foot into the African market as Fokke de Jong, CEO and founder of the company explains: “There is a growing interest and need for high-quality fashion in Africa. It’s a market that is as equally challenging as it is exciting for any player in the industry, the launching of africa.suitsupply.com will be our gateway to bringing our signature high-quality tailoring, impeccable style and revolutionary men’s fashion concept to Africa.“
After a successful website launch planned mid-September, the company plans to embark on a store roll-out and is currently evaluating South Africa, Nigeria, Morocco, Kenya and Angola as their next retail locations, but no commitment has been made as of yet.
In the immediate, the company has tailored the website www.suitsupply.com to the African market with additional country –specific payments options such as debit card payments, mobile SMS payment and cash on delivery, combined with the website’s standard functionalities such as the possibility to “shop by look”, 360 degree product views, style guide videos, sizing aid tools and detailed product images and photos – making shopping online as seamless, secure and easy as possible.