By Omar Bihmidine
Morocco World News
Tangier, August 15, 2013
Centrale LaitiÃ¨re Maroc Lait” announced on Thursday that milk prices will increase staring from mid-August. According to the company, the prices of some of its dairy products will rise, as a result.
After the added 4-centimes, the new price for half a liter of milk is MAD 3.5 up from MAD 3.6. The price of ‘Salim’ milk has also increased by 0.5 MAD: from 8.5 to 9 MAD.
According to some sources, the reasons behind the increase are attributed to âthe company’s policy to produce high-quality dairy products, the current economic crisis, and the soaring prices of raw materials.â
Franceâs Gervais Danone company finalized last February its takeover of âCentrale LaitiÃ¨re Marocâ from Moroccoâs investment company (SociÃ©tÃ© nationale dâinvestissement known as SNI) for MAD 6.1 billion.
It is worth pointing that this sudden increase came about without prior notice, nor was announced on media. Customers were surprised on Thursday when shopkeepers told them that the price of milk has increased.
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