Barnes & Noble Undercuts Amazon, Kobo By Dropping NOOK Simple Touch GlowLight To $99


The Nook Simple Touch GlowLight is one of the best e-readers on the market. It has a very nice form and a great screen. And now it’s also the cheapest of its kind.

B&N just announced a $20 price cut, bringing the GlowLight’s price down to just $99. The ad-supported Kindle Paperwhite is $119 and the Kobo Glo is $129.99.

This price drop is right on schedule for B&N. The bookseller’s schedule has historically seen price drops and new model announcements during the back to school season. Amazon tends to wait until the Fall to announce new models and drop prices.

Powered by a front-lit screen dubbed GlowLight, the Nook Simple Touch GlowLight emits a pleasant glow that’s sort of different from traditional backlighting. It’s easier on the eyes but the light cuts the battery life in half — which honestly is not that big of a deal.

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