SAPVoice: Does Your Future CEO Come From Marketing?

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot.  Organizations focused on innovation might look to a CTO type.  Those focused on market share fished in their sales pool for their next big tuna.  But rare was the organization that focused on the dynamic relationship between company and customer.  Is it time for a marketing CEO?

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