Twitter wants to be source for deep news discovery, not just first-hand accounts. So today it announced Twitter Related Headlines, a drop-down card on tweets that shows what websites they’ve been embedded in. This lets you follow through on a story, learn extra context, and encourages you to tweet more news yourself.
Twitter explains how when the NBA’s Jason Collins became the first NBA player to publicly come out as gay via a tweet, that tweet was rapidly embedded around the web. The new feature would have made it easy to find those stories right from Jason’s tweet.
The feature will also give extra distribution to stories that embed tweets, promoting the practice. That’s important as other sites like Facebook are getting into embedding.
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