For many would-be entrepeneurs, the cost of opening a store in New York and other U.S. cities is prohibitive. But from coast-to-coast, the traditional model for retail stores is taking a new direction – on four wheels.
Meet Jessie Goldenberg. She borrowed money and converted an old delivery truck into a trendy boutique. She says being mobile keeps her overhead down. Most of all, she escapes those pricey New York rents.
“It’s all, it’s skyrocketing. …
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