New York-based enterprise startup Vidaao wants to handle all your company’s video needs for you. Thanks to its network of video producers, clients only need to write down their briefs — Vidaao will then take care of production, planning, strategy and paperwork. Still part of the NYC Seedstart accelerator, it has just closed a $300,000 seed round led by Canrock Ventures.
“From our international network of 500 creatives, Vidaao recommends 5-7 high quality professionals within 24 hours,” co-founder and CEO Justin Park told me. “On average, you can expect to save 30 percent on your video production costs,” he continued.
While Vidaao targets enterprise clients, it only focuses on mid-level videos ranging from $3,000 to $10,000. If your production is bigger than that, you should work with a dedicated video production agency. In fact, agencies sometimes use Vidaao to find video producers for smaller projects.
After submitting your brief to Vidaao, the platform identifies producers that are likely to be interested by the job based on the type of video, location and price. Then, producers bid on the project and the client can select a video producer. Finally, all the project is managed through the online platform. Park even calls Vidaao a sort of ‘Basecamp for video’, because everything is tailored for this specific space.
An interesting feature is that video professionals can showcase their work on Vidaao. They get a profile page with client reviews and sample videos, making it easier for freelancers to get new clients. Vidaao handles all the paperwork as well. In addition to freelancer contracts, the company regularly deals with non-disclosure agreements — many projects are promotional videos for unreleased products.
The team of four just raised $300,000 from Canrock Ventures and angels. Previously, Vidaao had raised $225,000 from friends and family (including a professional poker player). When asked how Park had the idea to create Vidaao, he talked about his previous experience. “I first started a video production company that focused on video walkthroughs of apartments in New York and learned a lot about the problems with video production,” he said. “Enterprise clients need a better source for mid-level video production,” he continued.
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